PGA Tour to ditch sponsors whose video showed woman being pushed to ground
PGA Tour to ditch sponsors whose video showed woman being pushed to ground
James CorriganWed, August 26, 2026 at 2:08 PM UTC
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The backlash over the advert has continued to grow, with the PGA Tour now under pressure to cut ties with Good Good - X
The PGA Tour seems almost certain to ditch Good Good as title sponsors as the backlash gathers pace to the content creators’ advert that depicted a woman being pushed to the ground.
Content creators Good Good – as well as their partners Callaway – have come under increased fire since the video was first posted at the weekend. It was later deleted and both Good Good and Callaway eventually apologised.
But with PGA Tour CEO Brian Rolapp calling Good Good’s apology “disappointing”, “a bit defensive and late”, the omens became more foreboding for the Dallas-based entertainment brand.
Rolapp refused to guarantee that the inaugural Good Good Championship in Austin would still go ahead in that guise and Telegraph Sport has learned that Ponte Vedra HQ has a number of sponsors ready to fill the void should the Tour act decisively.
“We’ve had some conversations with them [Good Good], so we’ll continue to monitor and see how it develops,” Rolapp said. “It is a fluid situation.”
Rolapp said this on Tuesday morning and, by the evening, the developments were pointing in one direction only. The Golf Channel was supposed to air the first episode of Big Break x Good Good (an elimination-style series of golf challenges) but revealed it was postponing the show after “a request from one of the show’s sponsors to remove its branding from the series”.
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The toxicity surrounding Good Good became even more apparent when Golf Galaxy and Dicks Sporting Goods, two of the largest outlets, removed all Good Good products, golf equipment and apparel from their online stores as the fallout continued.
Callaway is also in the dock as its CEO, Chip Brewer, conceded that the company approved the advert before it was posted. “The approval never should have happened. Mistakes were made, and we are taking the matter very seriously,” Brewer said in a statement posted on Callaway’s social media channels.
“As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologise for the video.”
Even by the speed of modern-day “cancellations”, Good Good’s downfall has been incredibly quick. The digital brand has more than four million social media followers and last year raised $45m (£33m) of investment. Good Good is seen as being at the vanguard of the content creation that has sought to bring in a younger audience. The humour is often of the frat-boy variety, but Good Good has evidently crossed the line and industry experts believe it will find it difficult to survive.
In the advert, Garrett Clark, one of Good Good’s stars, spots Alexis Miestowski reaching into his golf bag, before sprinting and barging her to the ground in a scene more appropriate for an American football field than a golf course. Miestowski, also one of Good Good’s cast, lets out a pained reaction with sinister music playing in the background. Clark then looms over her and says: “Do not touch my new driver.”
Callaway have also come under fire, having admitted to approving the video before it was posted - X
The reaction was swift and, in some areas, furious. Jamie Klingler, the co-founder of women’s rights group Reclaim These Streets, believes the Tour has no other option.
“The PGA should cut ties with Good Good,” Klingler told Telegraph Sport. “According to the World Health Organisation, one in three women will experience physical and/or sexual violence at the hands of a partner in their lifetimes and here is Good Good endorsing domestic violence with a younger audience segment.”
Source: “AOL Money”
